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June, 2011 | motarme

What is Marketing Automation?

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Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%.  But when I’m out meeting clients a lot of senior managers are not familiar with the term or what it means. So I’ve prepared a set of slides that provide an introduction to Marketing Automation for senior managers.

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