2012 January

How to Write a Marketing Plan

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Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives (”next steps”). In this slide deck we walk you step-by-step through the planning process, from setting your objectives and selecting your target markets through to choosing your marketing activities and executing your plan.

Written by Michael White

Michael White is co-founder and Managing Director of Motarme, the Marketing Automation vendor. You can find him on LinkedIn and Twitter.

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