A “landing” page is any page on your website where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home page. This is a mistake because there are too many distractions on most home pages – graphic panels, menu options, rolling banners – so the visitor wanders off without completing your desired action. Instead you should bring visitors from your Google ad or email campaign to a dedicated web page – the landing page – that is designed to encourage an action – for example, to get the visitor to register for a download or an online product demonstration.
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