If you want to generate web traffic and generate sales leads online you need to generate content. In this post I take a look at why you need content, what kinds of content you need and how you can use it to generate leads.
Why do you need content?
Well, with digital marketing you are trying to bring people to a location on the web – usually your company website. When your visitors arrive at your site you want them to take an action – register for a service, purchase a product or submit some kind of sales enquiry.
You have four main options for driving people to your website – paid online advertising, search engine optimization, social media marketing and email marketing/outbound marketing. All of these forms of online promotion are more effective if you have good content, and some of them won’t work without it. Read More