2013 January

What is Product Market Fit?

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The secret to business success is easy to describe and hard to get right:

  1. Make something people want
  2. Sell it to them
What is Product Market Fit?

What is Product Market Fit?

Or as Peter Drucker said “the aim of Marketing is to know and understand the customer so well the product or service fits him and sells itself”. Read More

Technology Startup Marketing

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A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type of product or service. If they don’t find you they’ll find a competitor. This is a presentation we gave to campus-based companies for the Ignite Technology Transfer Office at the National University of Ireland, Galway (NUIG).

DohertyWhite Marketing for Technology Companies from DohertyWhite

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