You want to hire a digital marketer. Should you choose them based on
- which school they went to;
- how much they can drink without falling over;
- their lack of a serious criminal conviction;
- their height, or
- the endorsement of your octogenarian aunt?
The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More