2013 June

How to Hire A Digital Marketer

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How to hire a Digital Marketer

How to hire a Digital Marketer

You want to hire a digital marketer. Should you choose them based on

  1. which school they went to;
  2. how much they can drink without falling over;
  3. their lack of a serious criminal conviction;
  4. their height, or
  5. the endorsement of your octogenarian aunt?

The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More

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