• New York: (332) 245 0205   UK: 0333 242 3903   Dublin: +353 1 969 5029
  • hello@motarme.com

November, 2013 | motarme

What is Lead Nurturing?

Posted by | Blog | No Comments

Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is, and the benefits you can obtain such as converting an extra 20% of leads to sales. We also describe step-by-step how to setup your first lead nurturing program.

Written by Michael White

Michael White is co-founder and Managing Director of Motarme, the Marketing Automation vendor. You can find him on LinkedIn and Twitter.

Interested in a 3 Month Lead Generation trial? CHECK OUT OUR 3 MONTH TRIAL