Michael White

Motarme wins iGap

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We are delighted to announce that Motarme is one of the 2 winners announced at this year’s Internet Growth Acceleration Program (iGap), an Enterprise Ireland program. 25 companies participated in this year’s program and 2 were selected as overall winners. The other winner was Cluey, a Point of Sale (POS) solution using new tablet technologies, NFC and mobile apps.  The program was fantastic, with speakers such as the ex-VP of Marketing at DropBox, Sean Ellis. We plan to apply what we’ve learned as we ramp up operations in the coming quarter.

Mergon Group adopts Motarme for Marketing Automation

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Mergon Group has implemented Motarme for Marketing Automation.  Mergon Group is among the top 5 providers of technical blow moulded and injection moulded plastics in the world. Customers include BMW, Abbott, Volkswagen, Toyata and Bosch.  With 400 staff and multi-million revenues, the company has plants in South Carolina and the Czech Republic and is headquartered in Castlepollard, Westmeath, Ireland.

How to Hire A Digital Marketer

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How to hire a Digital Marketer

How to hire a Digital Marketer

You want to hire a digital marketer. Should you choose them based on

  1. which school they went to;
  2. how much they can drink without falling over;
  3. their lack of a serious criminal conviction;
  4. their height, or
  5. the endorsement of your octogenarian aunt?

The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More

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