We are delighted to announce that Motarme is one of the 2 winners announced at this year’s Internet Growth Acceleration Program (iGap), an Enterprise Ireland program. 25 companies participated in this year’s program and 2 were selected as overall winners. The other winner was Cluey, a Point of Sale (POS) solution using new tablet technologies, NFC and mobile apps. The program was fantastic, with speakers such as the ex-VP of Marketing at DropBox, Sean Ellis. We plan to apply what we’ve learned as we ramp up operations in the coming quarter.
Michael White | motarme
Mergon Group has implemented Motarme for Marketing Automation. Mergon Group is among the top 5 providers of technical blow moulded and injection moulded plastics in the world. Customers include BMW, Abbott, Volkswagen, Toyata and Bosch. With 400 staff and multi-million revenues, the company has plants in South Carolina and the Czech Republic and is headquartered in Castlepollard, Westmeath, Ireland.
IMEC Technologies implements Motarme Marketing Automation
Posted by Michael White | News | No CommentsIMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.
How to hire a Digital Marketer
You want to hire a digital marketer. Should you choose them based on
- which school they went to;
- how much they can drink without falling over;
- their lack of a serious criminal conviction;
- their height, or
- the endorsement of your octogenarian aunt?
The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More
Part 2 of a Manager’s Guide to SEO – from how to select the keywords to target through to optimizing your website.
You can check out Part 1 of the Guide here.
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