We are delighted to announce that Motarme is one of the 2 winners announced at this year’s Internet Growth Acceleration Program (iGap), an Enterprise Ireland program. 25 companies participated in this year’s program and 2 were selected as overall winners. The other winner was Cluey, a Point of Sale (POS) solution using new tablet technologies, NFC and mobile apps. The program was fantastic, with speakers such as the ex-VP of Marketing at DropBox, Sean Ellis. We plan to apply what we’ve learned as we ramp up operations in the coming quarter.
Mergon Group has implemented Motarme for Marketing Automation. Mergon Group is among the top 5 providers of technical blow moulded and injection moulded plastics in the world. Customers include BMW, Abbott, Volkswagen, Toyata and Bosch. With 400 staff and multi-million revenues, the company has plants in South Carolina and the Czech Republic and is headquartered in Castlepollard, Westmeath, Ireland.
IMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.
You want to hire a digital marketer. Should you choose them based on
- which school they went to;
- how much they can drink without falling over;
- their lack of a serious criminal conviction;
- their height, or
- the endorsement of your octogenarian aunt?
The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More