Motarme lets you either manually or automatically allocate a lead for follow-up. For example, you can decide to manually route the lead to a particular marketing or sales person to follow-up. Or you could specify an automated rule that sends the lead to a “Nurture Track”, an automated workflow of follow-up emails. This automated rule could be based on the lead score, or the landing page on which the visitor registered, or a range of other parameters.
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If you want to see how marketing automation can drive sales and revenue, talk to Motarme today. Contact us at email@example.com or call us at +353 1 969 5029 (Dublin).