Account Based Marketing (ABM) and Account Based Sales is a way to focus your sales and marketing resources on your most important accounts.
The ABM / ABS approach is used to target bigger (higher value) opportunities.
For an Account Based Marketing campaign, our team at Motarme:
- Targets multiple individuals from the same organisation (an ‘account’) with a specific message tailored to their organization.
- Engages and contacts them on your behalf using a number of channels in addition to email e.g. LinkedIn ads, direct mail and phone.
- We also personalize messages, emails, web pages and direct mail as much as possible to the individual recipient to encourage them to respond.
If you want to read more about Account Based Marketing and what it entails, you can read blog post here.