“Inbound” lead generation means driving traffic to your website and blog and capturing the contact details of a percentage of those visitors.
It involves a combination of Content Marketing, Search Engine Optimization, Social Media Marketing and Website design.
Motarme can help you plan and execute an effective Inbound Lead Generation strategy, including:
- Setting objectives.
- Analysing your current website traffic
- Specifying the design and layout of landing pages to generate website registrations
- Helping you identify the most effective inbound marketing tactics for generating sales leads online.
- Prioritizing which content to use as the focus for your inbound lead generation.
- Executing steps for Search Engine Optimization (SEO), landing page creation, online ads, retargeting ads and social media promotion.
As well as providing advice, you can use the Motarme application to generate landing pages, capture leads from forms and web pages and then automatically follow-up those leads with automated email sequences.