Our slide deck from a seminar on technology marketing for NISPConnect in the Northern Ireland Science Park. A really enjoyable seminar, very positive feedback from the audience, and we got to visit the Titanic centre in Belfast afterwards!
Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is, and the benefits you can obtain such as converting an extra 20% of leads to sales. We also describe step-by-step how to setup your first lead nurturing program.
Michael White is co-founder and Managing Director of Motarme, the Marketing Automation vendor. You can find him on Google+, LinkedIn and Twitter.
IMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.
How to hire a Digital Marketer
You want to hire a digital marketer. Should you choose them based on
The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More
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