Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers. You have sold to a few of these customers, and the sale is similar each time. This makes it easier to sell your product to other customers.
But getting to Product Market Fit takes time. Sometimes your product needs to be adjusted to make it sell. And sometimes you have to try selling to different people if your first target customers don’t want to buy.
This process of experimentation – testing different combinations of product features and target audiences – is the search for product-market fit.