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social media marketing | motarme

What is Social CRM and why is it a big deal for Business-to-Business?

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Buyers are acting like consumers – they are doing more research online before talking with potential suppliers of products and services. Initially, most of that research was being done through the 3 big search engines – Google, Bing and Yahoo – plus some specialist sites for particular industries, such as GlobalSpec in the US for industrial supplies. However, in the past seven years people have also begun asking their contacts on social networks for advice on potential purchases. The Edelman Trust Barometer examines trust in sources of information. Since about 2004 people have indicated their most trusted source of information is from “people like me” – 65% gave this response in the 2012 Barmoeter. This means they are using the input from friends, colleagues and their professional peer group across their social and real world networks when making purchase decisions.
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Business blogging tips

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A good post at Self Publishing Helper on  Business Blogging Tips.  It provides great advice on setting out a schedule for writing posts, identifying potential topics and generating content.  The post also provides some tips on how to set up your blog on WordPress to increase your visibility.  We’ll have more on this later, but I think that in the near future company blogs will replace corporate web-sites as the main online presence for most organizations.  The reason is that blogs facilitate more immediate interaction with your prospective customers and you can maintain this conversation without needing technical skills or special systems.  You don’t have to wait for a web-master or an IT department to take your content and publish it, you can now do that yourself in realtime.  It’s also easy to copy and paste rich content from across the web into your blog, to accept and respond to comments, to register new blog subscribers.  What business benefit does this provide?  Well, it lets your prospective customers get a sense of what you’re like and what you know before they decide to do business with you.  And that can play a big part in having them choose you over someone they’re not so familiar with.  But to develop an audience of potential clients you have to provide interesting, valuable content on your blog on a regular basis to keep them coming back.

Disturbing similarities between dating and raising capital

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A great video from SEOMoz.org’s Rand Fishkin describing how raising funds from VCs is like dating.  It isn’t specifically to do with marketing, or PR, or lead generation …..  but it kind of is.  First, like the “WTF is Social Media” slidedeck by Marta Kagan, his presentation is a great combination of text and  images (and in this case speech) to communicate ideas.  Secondly, if you can create fluent, interesting, entertaining, informative content like this people will come back for more, which is the essence of online marketing.

SEOmoz: 10 Disturbing Similarities Between Dating & Raising Capital from Scott Willoughby on Vimeo.

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