startups | motarme

How to Hire A Digital Marketer

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How to hire a Digital Marketer

How to hire a Digital Marketer

You want to hire a digital marketer. Should you choose them based on

  1. which school they went to;
  2. how much they can drink without falling over;
  3. their lack of a serious criminal conviction;
  4. their height, or
  5. the endorsement of your octogenarian aunt?

The correct answer is, of course, number 2. (Yes, that’s a joke).
We work with a lot of technology companies, and while many of them have pretty good processes for hiring engineers, they tend to be less structured when it comes to hiring non-engineering roles, including marketing. This is a problem because tech companies increasingly realise they need a strong digital marketing capability to support sales and drive new business. The question is, if you are not a marketer yourself, and you don’t have any experience hiring marketers, how do you hire the right person? Read More

What is Product Market Fit?

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The secret to business success is easy to describe and hard to get right:

  1. Make something people want
  2. Sell it to them
What is Product Market Fit?

What is Product Market Fit?

Or as Peter Drucker said “the aim of Marketing is to know and understand the customer so well the product or service fits him and sells itself”. Read More

Business Growth Strategies

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How do you grow your business?  Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations.  Regardless of size, they are all trying to drive growth.  We usually start by focusing on the basics i.e. identifying how they can generate more sales and revenue.  So we help clients generate more sales leads using their website, digital marketing and some automation technologies.  And this works – if you generate more high quality sales leads then you should generate more sales which helps drive growth. Read More

How to Select a Target Market for New Product Launch

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We work with a lot of technology start-ups.  Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology.  Sometimes it is not obvious which market to go for first, particularly if the product can potentially be used in a number of sectors.

So, we usually have these questions to answer:

  • Why can’t I market the product to all potential buyers?
  • Which market should I choose first?
  • How do I promote my product in that market?

In this post we look at why you should pick a first target sector, how you pick that sector, and then how you can promote your product.  We’ll be using some ideas from the technology marketing classic “Crossing the Chasm” and combining them with digital marketing tools to quickly identify the sectors with the best fit.

Read More

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